New media forms bring with it new opportunities and the Grammy Award organisers are forming a great synergy for those who want to go beyond just the award show! The Grammy website will be doing a live three-day broadcast of the build up to the show (it will be on You Tube as well) which will include VIP videos, photos, tweets and official news reports.
"The Recording Academy is proud to partner with AEG Digital Media, YouTube, and our sponsor TurboTax to bring GRAMMY Live to music fans worldwide. We are thrilled to provide an online only experience enabling fans to interact with their favorite GRAMMY moments, artists, events, and more, for three very exciting day," says Peter Anton, The Recording Academy®'s Vice President of Digital Media. It sounds too exciting not to tune in!
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